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  • Writer's pictureKat Manapat

The top 10 much-lesser known commercials from the past

Updated: Oct 10, 2020



With a touch of a video's play button, let’s travel back in time to lull yourself from worries during this pandemic.


These commercials from the late '90s up to the early 2000s will make this trip down the memory lane so much worthwhile.


But take note: This list will not include the more famous ones like Nikki Gil’s Coke ad with her singing and giving away softdrink bottles while walking, McDo’s heartwarming grandfather and granddaughter conversation over burger and drinks, nor the hilarious Fita guy wishing for a red sports car.


Instead, we're giving the limelight to those ads that have been taken for granted for some time, but will still be remembered once re-watched. All you need is to dust off the cobwebs of oblivion, and soon you'll realize that these are cemented in your consciousness.


Whoever will read (and watch the YouTube videos) will definitely yearn for the yesteryear, so let’s reminisce these olden TV treasures one by one:


10. Kotex Pantyliners with 60’s ambiance

This might not ring a bell at first, but when you watch the clip, hear Chubby Checker’s 60s hit Let's Twist Again and see the young folks dancing, it will surely bring back some memories. Now, is it giving your mental muscle an exercise?


9. Pond’s and The Wedding

This comical ad is best remembered with the groom admiring the beauty of a woman because of her radiant skin, making the viewers believe that she is the bride. Unfortunately, she’s not. The real bride is shown looking sternly at his groom. You know what happens next.


8. Boysen’s Dalmatian on the Roof

Once you hear the familiar lines, nostalgia will finally set in— much more when you see the iconic dalmatian. This short and simple ad begins its narration with the male endorser enumerating natural occurrences that may happen in some objects and even in his dog, but makes a clear exception that roofs do not have to go through the same way... thanks, of course, to the product.

7. Oreo’s Father-and-Son Lessons

Here’s a television commercial about a father teaching his child that eating a cookie properly is one of the most important life lessons he should learn while growing up. Little Gary follows his father while having fun mimicking his actions and following his directions. What makes it so amusing is how serious the father looks while explaining how important it is to eat the cookie accordingly.



6. Fit Vegetable Wash Infomercial

Having a format of an infomercial, this ad features Ms. Dina Bonnevie talking to a nutrition expert. As a child, you may have been amused on how this product removed the dirt from the fruits and vegetables. Ms. D even took out the apple straight from the wash formula and ate it, giving off that sound of a crisp. Who tried this product even once before cooking your veggies or eating your fruits?

5. Sprite and the slang word ‘Japorms

Every 90’s kid will remember that slang Tagalog word: Japorms, which is derived from the word “porma” or “fashion” in English.


An additional prefix “ja-” is also appended to the word to emphasize the informal colloquial vibe. Japorms refers to someone who tries to impress people by dressing excessively amid the hot weather.

This commercial started popularizing the term, and became much more effective in messaging when it was coupled with the tagline “Magpakatotoo ka” (Be true to yourself).

4. Polymagma’s ‘Looks Guilty’ Guys

A sweaty middle-aged man is seen driving a jeepney on a rural road haphazardly, as if he is being chased, to the point that a basket full of vegetables fall off from the vehicle.


Another man is then shown on the witness stand, being questioned by the judge. He shows off a countenance that seems like he is not feeling well, making the audience in the hearing surmise that he “looks guilty.”

But viewers know better because the voiceover already hinted from the beginning that “the problem with diarrhea is...” taking a cue that this ad is about a medicine for digestive problems. What makes this funnier is that he tries to get off the witness stand but the people won’t let him go. Guess they will just have to suffer the smell and the mess he leaves behind.

3. Kool-Fever’s ‘I Feel Hot’

A short line is all it took: “Mommy, I feel hot” and it is remembered eternally. Perhaps some of you may have imitated how the little girl said that line because of her unique accent. Just for fun, dare yourself and try it again.


2. Pigrolac’s Background Music

There’s a running joke, at times, relatively offensive that is connected with this ad: Singing its background song to a friend to imply that they are as fat as a pig. Turning this commercial into a joke etched it in the minds of people to this day.


Did you find yourself humming the tune too? Or did you try to tease someone by singing the song?

1. Biolink and the Baptism Rite

Irony it is: The tone of this commercial is quite serious, yet it will make you laugh.


In a baptism rite inside a church, a priest asks the parents of the child about her name, then requests them to remove her veil. Holding back his reaction, the cleric looks at the dark-skinned infant, glances at the parents, and each of their kin at the back, then stares at the dark-skinned relatives of the fair-skinned female parent.


For several seconds, a dark-skinned Sto. Niño (Child Jesus) is shown. Then it flashes back to the baby, and then to the smiling mother with a glowing skin. A group picture with the entire clan caps the commercial, with the flash of the camera transitioning to the product being advertised.


Amusing? That’s an understatement. It’s entertainingly genius.

(Do you love the way this article was written? If so, please avail of the writing services of this website's author. Check it out!)



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